Japan Success Strategies for Life and Business

Posts Tagged ‘nostalgia’

Radio Gaga

Sunday, April 4th, 2010

Baby Boomers are front and center in aging Japan. The manufacturers of high-end audio equipment of 1970s vintage – popular with well-healed boomers – are releasing nostalgic (yet up-to-date) versions of their most popular units.

This marketing gimmick brings tears to the eyes of many older Japanese audiophiles.

Kenwood, for example has revived its defunct Trio brand which had been unavailable for the last 20 years. The hefty price for high-tech Lazarus is more 600,000 yen.

The Trio was a warm and fuzzy feeling for audiophiles in the 1970s.

The Trio was a warm and fuzzy feeling for audiophiles in the 1970s.

Pioneer S1EX Speaaker

Pioneer S1EX Speaker

Pioneer, for its part, is marketing their S-IEX-LTD speakers for a whopping 630,000 yen.

This trend screams for attention. Any craze from the boomers’ generation can, with proper marketing and packaging, find hungry, retired consumers with cash to spare.

Get your thinking caps on. Then CLICK HERE to whet your appetite to the sea of possibilities. Nostalgia sells!

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Simplistic Challenge and Bliss

Saturday, March 13th, 2010

I’m a true believer in simplicity.  Simple life, simple friendships, and even simple toys.  The world of marketing since the Millennium has provided us ample chance to see that nostalgia and the toys of nostalgia never lose their allure.

Such is the case with the stunning comeback of the simple yet entertaining Kendama.  The basic technique is to catch the ball in the large cup.  Children who have never tried the game are recommended to start playing kendama kaiju, or kendama monster fight.

There were more than 80 primary schools requesting licensed kendama instructors in the past year, an increase of over 50 from the previous year.  Additionally, many schools are now considering adding this skilled game to their curriculum.

The degree of difficulty between beginners and advanced players is vast, thus requiring a license.  The agility and hand-eye coordination makes it perfectly suited for all schools worldwide.

I believe all indigenous toys for agility have a potential in Japan and elsewhere.  It’s all in the marketing.  For example, koma or Japanese top is a wonderfully simple toy that could have great appeal in our Nintendo world of GameBoys and XBoxes.  Take a peek at one in action…

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