Baby Boomers are front and center in aging Japan. The manufacturers of high-end audio equipment of 1970s vintage – popular with well-healed boomers – are releasing nostalgic (yet up-to-date) versions of their most popular units.
This marketing gimmick brings tears to the eyes of many older Japanese audiophiles.
Kenwood, for example has revived its defunct Trio brand which had been unavailable for the last 20 years. The hefty price for high-tech Lazarus is more 600,000 yen.

The Trio was a warm and fuzzy feeling for audiophiles in the 1970s.

Pioneer S1EX Speaker
Pioneer, for its part, is marketing their S-IEX-LTD speakers for a whopping 630,000 yen.
This trend screams for attention. Any craze from the boomers’ generation can, with proper marketing and packaging, find hungry, retired consumers with cash to spare.
Get your thinking caps on. Then CLICK HERE to whet your appetite to the sea of possibilities. Nostalgia sells!
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