Japan Success Strategies for Life and Business

Japanese women in their 40′s were probably the first generation of the fair sex to go on a shopping spree during the heady bubble keizai (bubble economy) years.  They spent lavishly and yearned for fashion like no other generation preceding it.

Well those same ladies are now in their forties and fifties and are still spending lavishly despite the relative decline of the Japanese economy.  Two new magazines, Grace and Marisol, have hit the book stores with the goods to exploit this shopping hunger of women now in their 40s.

These women are not willing to grow old and decrepit without a fight.  They are proactive, spending billions of yen on facial treatments, shapely clothes which make them look younger, and therapies which make them feel more vital.

They are a working crowd and many of them are childless or still unmarried.  Using those demographics and an understanding that they have money to burn, start to seriously study this market.

A good starting point would be to read the article titled “The New Lifestyles of Japanese Women,’ to get some perspective of the mindset and demographics of this emerging market in Japan.

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