Fifteen years ago, the only men in Japan who would dare to wear gaudy accessories or designer watches would be the gays and eccentrics of Japanese society. A simple Casio watch was as wild as it got.
Standing out was truly taboo. The salarymen (white collar workers) dressed in drab blue or black suits and did their best to NOT stand out.
Men have come full circle in recent years. From tattoos to earrings to gold pendants – the market for up-scale men’s accessories has begun to skyrocket. Anything goes for the accessory start-up now.
What’s selling? Try gold pendants and crucifixes for starters. And get this, false mustaches and beards have caught fire. Moreover, Japanese men are moving in droves from cheap silver jewelry and accessories to high-end diamonds and gold.
The elegant department stores such as Isetan are doing a smashing business with this suddenly-fashion-conscious group of young, male office workers.
If you make or market products of such ilk, now is your moment for action. Read more about this trend and opportunity by CLICKING HERE
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