Japan Success Strategies for Life and Business

The market for these muscle cars is for the late 20s to the early 40s age groups.

I discovered a new niche in Japan, classical cars. This past Sunday my wife and I decided to take a long walk in a local park. The minute we entered it, I felt like I had entered a time warp. At 9 AM there were already 200 or so vintage cars (mostly 1950s’ variety parked on a grassy stretch). The only thing that was missing were cute girls in miniskirts roller skating to car windows with hamburger orders.

The classic definition of a “hot market” is a large group of fanatic consumers gobbling up all products or services in a given niche. Most definitely these car owners – some private owners and many running small import car dealerships and garages – are a hungry market. Parts for classic muscle cars are expensive and so is finding a qualified mechanic.

When I was young we used to mock young people who loved car mechanics as being “grease monkeys.” Nowadays, here in Japan, there is a growing demand for such geezers with a good knowledge of repairs and cheap, accessible car parts.

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This entry was posted on Friday, June 11th, 2010 at 4:09 am and is filed under Culture, Niche Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.