Japan Success Strategies for Life and Business

Archive for the ‘Niche Ideas’ Category

Simplistic Challenge And Bliss

Monday, June 13th, 2011

I’m a true believer in simplicity.  Simple life, simple friendships, and even simple toys.  The world of marketing since the Millennium has provided us ample chance to see that nostalgia and the toys of nostalgia never lose their allure.

Such is the case with the stunning comeback of the simple yet entertaining Kendama.  The basic technique is to catch the ball in the large cup.  Children who have never tried the game are recommended to start playing kendama kaiju, or kendama monster fight.

Each part of the kendama has a name. The stick is called 'ken', and the ball is called 'tama'. Together, they are called 'kendama'. CLICK THE PICTURE TO GET ONE OF YOUR OWN.

There were more than 80 primary schools requesting licensed kendama instructors in the past year, an increase of over 50 from the previous year.  Additionally, many schools are now considering adding this skilled game to their curriculum.

The degree of difficulty between beginners and advanced players is vast, thus requiring a license.  The agility and hand-eye coordination makes it perfectly suited for all schools worldwide.

I believe all indigenous toys for agility have a potential in Japan and elsewhere.  It’s all in the marketing.  For example, koma or Japanese top is a wonderfully simple toy that could have great appeal in our Nintendo world.  Take a peek at one in action…

Cell Phone Junkies Need A Fix

Wednesday, June 8th, 2011

One can’t escape from the reality that mobile phones (keitai in jp.) are a fixture of modern life.  Owning a cell phone in Japan, however, is a very complicated buying decision.  The fine print of contracts for each phone company is so complex that not even many dealers can weigh the options and give you an informed opinion as to which phone, which plan, and which options match your budget and needs.

The Japanese Internal Affairs and Communication Ministry plans to put an end to this confusion by offering dealers  and private individuals a chance to qualify as mobile phone sommeliers.

One of the main targets for such a license will be Non-Profit Organizations (NPOs).  As a foreigner, this would be a golden opportunity to carve a niche among the foreign community in Japan.

If you are multilingual in Japanese, Chinese, Korean and English, then you will be a savior to the majority of foreigners here who haven’t the foggiest notion about which phone and plan to purchase.

If you are bilingual in Japanese and one of the other languages above, then you could easily forge a win-win partnership with some other foreigner(s).

The keitai-based sommelier idea is spreading to all genres in Japan, making this licensing idea a winner in our connected world.

A Virtual Panjumon Village in Tokyo Metropolis

Wednesday, June 1st, 2011

When I was in Phoenix a few years ago it seemed like everyone was working out of an upscale coffee shop. While this idea has not caught on much in Tokyo, there is a growing (though still small) market of entrepreneurs who are on the move and can’t or won’t be tired down to an office. After all, being an entrepreneur means developing a mobile work life.
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The virtual office offers you a complete corporate image without the huge costs of renting office space. This is quite important for start-ups. Some of the more established ones offer prestigious addresses, bilingual telephone answering services and a host of other services to make the on-the-go or business on a temporary stay fully able to carry on business.

The advantage of setting up such a business is that you can have hundreds (if not thousands) of people registering a prestigious address at the same residence. While those facilities are available on a reservation basis, the need is often of very short duration. If you are living in a prestigious area of Japan, you can deem your residence as a virtual office.

Here is a caveat: There’s no legal limit on how many companies can use one office. But the Business Organization Law requires companies to keep the articles of incorporation and the list of shareholders at the head office. Violators may be fined up to 1 million yen. Apparently, not many virtual offices follow the rule.

Branding Bookmarks With a Japanese Flavor

Thursday, May 26th, 2011

One of the first images of Japan chiseled into my mind was that of scores of Japanese standing in bookstores and reading. It seemed that great deals of these customers were reading entire magazines or books without paying a red yen for them.   Hmm?    But to this day, bookstores that are profitable have not clamped down on these freeloaders.   They have found – much like department store giant Marshall Fields – that customers who don’t buy one time will eventually do so.   Part of the bookstore culture is the gratis bookmarks that several of the stores offer when you make a book purchase.

One of the first images of Japan chiseled into my mind was that of scores of Japanese standing in bookstores and reading.   It seemed that great deals of these customers were reading entire magazines or books without paying a red yen for them.   Hmm?

But to this day, bookstores that are profitable have not clamped down on these freeloaders.   They have found – much like department store giant Marshall Fields found long ago – that customers who don’t buy one time will eventually do so.   And part of the bookstore culture is the gratis bookmarks that several of the stores offer when you make a book purchase.

Recently a library in Fukui Prefecture received an anonymous gift of 50 handmade bookmarks to be given away to readers on a first-come-first-serve basis.   Each of the bookmarks was beautifully laminated with a Japanese pictograph inscribed.

In all my years here I have received hundreds of such bookmarks, but have carelessly discarded most of them.    When I went online to check if there was a market for such an item, much to my surprise there was.   I am going to start to collect such bookmarks from any and all sources.   They are a great gift and a means for branding your product or service wherever you reside.

Master The Ancient Art Of Origami!

Bridging The Digital Divide

Saturday, May 21st, 2011

There is a digital divide in Japan between urban and rural regions of Japan and the government is addressing it. A draft plan, outlining measures to make Broadband Internet and cell phones usable throughout the nation, has been outlined by the Internal Affairs and Communications Ministry. It will cost both the public and private sectors up to 1.2 trillion yen. A communications satellite will be used to make broadband Internet accessible to isolated regions and remote islands.

The good news is that although the ministry plans to set up antennas for receiving and then rebroadcast signals through fiber-optic cables, this will not be totally effective. To make for maximum effectiveness of this plan, the Ministry will revise laws and ordinances to allow citizens to set up, without a license, very small base stations capable of transmitting signals to basements and rooms without windows.

Two possibilities exist: to tap into the home-based stations’ business and secondly to hook up with communications firms who will get two-thirds of the cost of setting up the stations subsidized by the government.
Away from the hectic life of Tokyo and Osaka sits a tropical resort area called Okinawa. The island had some of the most severe and tragic battles in the Second World War and, until recently, were dependent on the U.S. military and tourism to provide the bulk of jobs and opportunity. All of that has changed.

Okinawa is emerging as the IT capital of Japan, with more than 100 financial and information-related businesses having set up offices in the prefecture. Leading the way are Japan superpowers, NTT and Nomura Securities. Many overseas call centers which chose China or India for their default operations are packing their bags and finding their way to Okinawa Prefecture.

Okinawa has been coaxing companies to come to the island by offering them several incentives. For example, 30 percent of their young employees’ salaries are subsidized by the Japanese government. The Okinawa government also covers 80 percent of companies’ telecommunications expenses. These measures have helped increase the number of call centers on the island from three in March 1999 to 21 today, producing more than 3,500 jobs.

Downtown Nago is seeing rapid development, condominiums rising and businesses and shopping areas to accommodate the boom.

The allure of Okinawa began when the city of Nago in the prefecture was designated a special financial business zone. Moreover, the government has given Nago hundreds of millions of dollars in exchange for accepting the relocation of American military bases.

This means everything from ethnic restaurants to translation schools will be blossoming in the coming years. Okinawa Prefecture has the highest unemployment rate among youth in Japan at over 13 percent, so one of the incentives given by the Japanese government is a huge tax break to firms hiring twenty or more locals. A detailed article can be found by CLICKING HERE

Listen to the Rhythm of the Falling Rain

Sunday, May 8th, 2011

The average roof sheds 160 gallons of rainwater per hour during a moderate rain fall. Rainwater is better for your garden than tap water: it is at ambient temperature rather than being cold and it is not chlorinated or treated with chemicals

An increasing number of local governments are improving water management by encouraging people to store rainwater runoff in tanks in what is known as rainwater harvesting.  This harvesting is the collection and storage of rain from roofs and the ground for future use.  This system can also help in flood control.

Ichikawa City now requires new buildings to install such systems, with a 200,000 yen subsidy as an incentive.  Many other cities around the country are following suit.  In total, 33 municipalities offer subsidies for infiltration systems and 50 for rainwater tanks.

The main manufacturer and distributor of harvesting devices is Okamura Kenko.  Their systems sell for 140,000 yen and up.  There seems to be a lot of room for overseas competitors in Japan.

Subsidies are expected to be offered in close to 100 cities nationwide in the next five years.  There is a surging movement in Japan to make the recycling of water a second-nature habit.

Papaya and Mother’s Milk

Sunday, May 1st, 2011

Some 22 years ago my wife gave birth to our first daughter.  From the start, she noticed that my daughter was fickle and irritable when breast feeding time occurred.  It made my wife half crazy with regret and frustration that our daughter wasn’t drinking well.  Our daughter survived this trauma, as did my second daughter.  The second time around, my wife tried another shaman remedy, a tongue snip of our daughter to lengthen her tongue reach to get the milk.  The result was months of neurotic behavior from my wife a fitfulness from my daughter.

Even back then – before my entrepreneurial mind had evolved – I knew that a problem existed and that if shaman doctors could create an assembly line of mothers with daughter’s tongues to be clipped at 40,000 yen a shot, then there must be a solution to this problem which afflicts mothers and breast-feeding tots.

A few days ago I may have hit upon a solution: papayas.  An experiment is under way in Ishigaki, Okinawa Prefecture, to try to verify the local assumption that papayas help breast milk production.

The island produces approximately 70 tons of papaya, and was thus chosen for a scientific study.  This study could make Ishigaki the tourist destination of mothers and mothers-to-be and could also be the start of a papaya supplement mega-business.

Additionally, my wife’s experience tells me that there is a booming market for solutions to low breast milk production. By the way, papaya is also linked with breast enhancement, which, of course, is a huge business worldwide.

Japan Anti-Obesity Measures

Monday, April 25th, 2011

In the movie Joe Versus the Volcano, Joe, played by John Travolta, is diagnosed by his psychologist as having a brain cloud.  Now any fool would know that there is no such disease, but Joe believed he’d die from it.

Well now I have heard of a new disease called metabolic syndrome (which supposedly is real), and the Japanese government is about to insist that 57 million people between the ages of 40 and 74 be tested for it.

Mitsubishi UFJ Research and Consulting projected that the market for anti-metabolic syndrome products would grow from two trillion yen in 2005 to 3.6 trillion yen in 2010.  They were close.  That meant Japanese spent more on these preventive drugs and therapies than they did on beer.

Just tag your health-related product with a coined logo which you could even patent saying something like “meta-syn” and start jacking prices.

Virtual Storefronts

Monday, April 18th, 2011

Second Life is a 3-D virtual world created by California based Linden Labs.  This world allows you to interact with other members in virtual spaces of your own creation.

Mitsukoshi Department Store became the first in its field in Japan to establish a virtual presence there.  Basic membership is free and owning virtual real estate is very inexpensive.  Mitsukoshi, using a virtual set up called Echigoya Gofukuten kimono shop – which is the original storefront of the first store in 1673 – as the storefront to welcome visitors.

Mitsukoshi was hoping to draw 120,000 visitors in its first virtual year.  They anticipate 40 billion yen in additional sales.  Travel giant, H.I.S. and Toyota are a few of the other corporations turning to this new medium

I have absolutely no doubt that such 3D sites are the wave of the future.  The Second Life concept is about to make marketing and instructional sites more dynamic for those on shoestring budgets.  In Japan, becoming an expert in this technology could bring in millions’ of dollars.

Join the Our Mastermind Group Forum Today

Wednesday, April 13th, 2011

I encourage everyone to join the open discussion in our newly-formed Facebook group called Our Mastermind Group-Japan. Let’s discuss and mastermind about the paradigm shift caused by the great Tohoku Quake. It is not at all crass to say that in this darkest moment, the light of hope can and will shine in. Become an active participant by going to

http://www.facebook.com/home.php?sk=group_174675439249169&ap=1

Let’s make the world more conscious and responsible by building more measured businesses. Japan is the starting point for this new awareness and transformation. Be part of the change.