Japan Success Strategies for Life and Business

Archive for the ‘Niche Ideas’ Category

Japanese Family Businesses Lack Successors

Friday, July 30th, 2010

The Hoshi Ryokan is listed in the Guinness Book of World Records as the oldest hotel still in operation (ryokan is Japanese for traditional inn). Located in Japan's Ishikawa Prefecture, the hotel began as a spa on an underground hot spring which was built by the Hoshi family because, according to legend, the god of Mount Hakusan ordered it. Today, the Hoshi Ryokan has 100 rooms and can accommodate 450 people.

A few years back, I provided private lessons to a self-made entrepreneur who had watched his family’s clothing store business crumble because of poor management and ultimately no successors.  His failed business led him, much to his wife’s dismay, to hit the books and develop the skills and obtain the licenses necessary to help small family businesses nationwide to survive and even thrive once again.  He is doing quite well these days and is in high demand.

In a society with a birthrate declining and a strong pull for younger generations to head to the city for the plum jobs, the idea that a successor must be a son is fading as fast as cherry blossoms in the spring.

From sushi shops to lacquer ware to pottery, the consultant field to preserve the sublime and widely-admired traditions that make Japan special may well fall on foreigners willing to learn the culture, the language, and assimilate.  Give it a thought.  Some such foreigners are mentioned in the Artisans section of the SIJ Directory.

Further reading on this subject HERE or HERE)

Wood With a Finish Second to None

Saturday, July 24th, 2010

Japan lacquer ware has a worldwide appeal. Why not go directly to the source?

The word japanning was coined by the first European and American settlers and traders in Japan.  It was an attempt to imitate the glossy finish of wood boxes, trays and vessels made from indigenous lacquer trees.

Lacquer in its natural form actually comes from the sap produced by the Rhus Verniciflua tree found mainly in Japan, and its applications date back more than 1500 years. Objects with lacquer finish are renowned for their beauty, durability and simplicity of brush design.

Unfortunately, for the copycat foreigner artisans, there ain’t nothing like the real thing, baby.  This is especially so for wood objects adorned with yuzen (seven-color paper illustrations) brush paintings on special paper inspired by beautifully-designed lacquer ware and maki-e (a gold lacquer used to finish objects with delicate small gold flecks.).

Fortunately for you, this is a sleeper market.  While imitation japanning products are commonplace in western nations, the “Real McCoy” lacquer ware is much more precious and in demand.  Antiques can command hefty prices on auction sites.

Consider a buying trip to Japan to the key regions which originated this art form:  Aizu Ware, Fukishima Prefecture;  Johana Ware from Toyama Prefecture; Negoro Ware of Izumi Province (which now comprises most of Osaka Prefecture minus the city itself); Ryukyuan Ware from the Ryukyu Islands (now Okinawa Prefecture);  Tsugaru Ware from Aomori Prefecture; and Wakasa Ware from Fukui Prefecture.

Green Storming for Cash

Tuesday, July 20th, 2010
The greenhouse gas business in Japan is still in its infancy.

The government of Japan is studying how to implement a system that would allow domestic firms to buy and sell greenhouse gas-emission credits.  The foreign minister, economy, trade and industry minister met and discussed the best way to move forward.

Two global trading partners are about to introduce such a plan, and the European Union already has one in force.

These standards are expected to be in force worldwide this year.  Great concern exists among the nations to this proposal that it is difficult to determine parity.

The government needs innovative ideas because they want to be seen as visionaries in the environmental field.  The plan they want will unlikely arise from a bureaucracy which doesn’t understand market forces in a free-wheeling economy.

The idea for credits will most likely come from an entrepreneur who can develop a model which is a win-win for the companies and countries involved.

Are you such an entrepreneurial visionary?  If so, you could well become the designer and consultant for an emerging commodity market.

(For more information on the risks of carbon trading, CLICK HERE)

All Aboard

Monday, June 28th, 2010

Let’s turn to the fairer sex.  Railway enthusiasm has been seen as a small niche market predominantly followed by men called tetchan, or rail enthusiasts.  In the past year, however, the female equivalent called tetsuko has started to emerge.

Growing legions of women are enjoying traveling incognito fueled by the resurgence of a cartoon series called “Tetsuko no Tabi, (Tetsuko (or train) Travel) about a female cartoonist traveling together with a male railway buff.

This year Jigokuhyo Kentei Kyokai (The Railway Timetable Certification Association) is offering beginning enthusiasts a trial examination for the railway timetable reading certificate.  Twenty-five percent of the enthusiasts applying for this at-home test are women.

The traveling industry in Japan is keeping close tabs on these new women enthusiasts, and so should you. If you come from a country with an interesting and varied rail system, then why not design a rail tour for Japanese women?  Then approach a company such as Nippon Travel Agency – which is already active in this niche market – with your Japanese women railway tour concept for your country or region.

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Japan’s Pampered Dog Community

Friday, June 25th, 2010

My 30 years in Japan tells me that exotic, pricey pet accommodations would be lapped up by pampering pet owners and perhaps lead to a resurgence of domestic travel.

With the birth rate in Japan declining precipitously, the Japanese love to purchase designer goods and new things to replace the missing human tots.  From Gucchi to Coach Bags to exotic (and endangered!) animals, most people want to be fashionable at almost any price.  Keeping up with the Tanakas is an unspoken truth of cosmopolitan Japan.

The newest craze for locals is designer dogs.  They treat their pricey canines much like Barbie Doll owners treat Barbie and Ken.  These animals are dressed to the nines with all the gowns, coats, hairpins and booties which can be stitched together in Third World sweatshops.  Man’s best friend must look “cute” and drip of the pedigree the owner(s) may lack.

Cities and businesses are adapting to this pedigree dog boom.  One accommodation, Yatsukate Wan Wan Paradise in Yamanishi Prefecture, offers 40 cottages in which guests may stay with their canine companion/dolls.

Dog city!  Since an increasing number of hotels and inns are accepting these cuties, the time to build a year-round dog village has dawned.

Several pristine, depopulated areas within a three-hour drive of metropolises around Japan are looking desperately for economic revival.  Locals would be happy to see an influx of cash-rich tourists coming for R&R while their canine buddies lap in luxury.

The villages could contain a dog obedience school, a dog Disneyland, a dog nutrition clinic with first-class canine treats to go, dog seminars (for owners!), low-cost spaying and neuter clinics, dog grooming boutiques, and daytime dog housing with a run.  While Fido is lapping up dog beef stroganoff, the owners can be dipping in a soothing hot spring bath or a lap-of-luxury public bath (called sento).

To see the concept at workin the U.S., CLICK HERE

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Hands-On Eco Tourism

Monday, June 21st, 2010

Once one leaves overcrowded big-city Japan and heads out to the more rural regions of the archipelago, the breathtaking natural charm and sereneness of old Japan quickly become evident.  But also what comes into focus is that the relic buildings and houses from bygone years are becoming increasingly rundown due to erosion, corrosion, neglect and relative poverty in those regions.

Many of these rundown areas were involved in the timber industry, and when cheap foreign lumber began to flood the Japanese islands in the 1980s, young people – tired of farming and eking out a living – swarmed to the greener economic pastures of urban centers.

Japan is wrongly defined by bustling Tokyo.  Outside metropolis, however, the ambiance is astonishing.

Japan is wrongly defined by bustling Tokyo. Outside metropolis, however, the ambiance is astonishing.

A group of residents in one such neglected region with many traditional thatched homes, Katsuyama in Fukui Prefecture, has begun a concerted effort to restore or repair abandoned homes and buildings.  They are doing this by sponsoring eco-tours.  The first one attracted 25 participants.

Optimally, win-win situations in business are what we should all strive for.  These eco-tours in Fukuyama are only the tip of an economic iceberg.

In fact, there are more than 10,000 such settlements scattered throughout the islands’ of Japan.  For domestic and overseas’ eco-conscious tourists wanting hands-on experience in restoring such buildings and homes, this will be a great chance to experience rural Japan and make a significant difference.

The ecological visitors can infuse much-needed cash into these intrinsically exquisite villages and at the same time can offer overseas tour operators a chance to make handsome profits.

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Matsutake Mushrooms and Japan Xenophobia

Monday, June 21st, 2010
Matsutake Mushrooms

Unlike cooking other mushrooms, Matsutake should be broiled for a few minutes on each side, adding a bit of rice wine and/or soy sauce either before or after broiling. It's an incredible and complex flavor you won't ever forget-- even though you won't be able to adequately describe it to anyone.

Food from China – once a mainstay for the Japanese consumers- has fallen out of favor due to recent scandals. 

One such item is the precious matsutake mushroom, so prevalent at holiday meals.  The ones imported from China have been 50~80 percent cheaper than the domestic variety.  Consumers, however, have become unwilling to buy the cheaper mushrooms of their Asian neighbor due to food safety concerns. 

Concurrently, falling production of the domestic variety because of unprofitably in competition with China, has led to a spiraling effect on the price of the delicacy.  The result is that fewer and fewer Japanese are buying matsutake.  That is…

Unless some other growers of matsutake in foreign countries step to the plate quickly.  Frankly speaking, the high price of matsutake mushrooms stems (no pun!) from the difficulty of cultivating them. 

Soil, tree, and climate conditions must be optimal and closely monitored.  Knowing that there is a hungry market for these special mushrooms should get your mental jets humming.  A good starting point for understanding the exacting conditions for cultivating them can be found by clicking HERE.

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Classic American Cars Gaining Popularity in Japan

Friday, June 11th, 2010

The market for these muscle cars is for the late 20s to the early 40s age groups.

I discovered a new niche in Japan, classical cars. This past Sunday my wife and I decided to take a long walk in a local park. The minute we entered it, I felt like I had entered a time warp. At 9 AM there were already 200 or so vintage cars (mostly 1950s’ variety parked on a grassy stretch). The only thing that was missing were cute girls in miniskirts roller skating to car windows with hamburger orders.

The classic definition of a “hot market” is a large group of fanatic consumers gobbling up all products or services in a given niche. Most definitely these car owners – some private owners and many running small import car dealerships and garages – are a hungry market. Parts for classic muscle cars are expensive and so is finding a qualified mechanic.

When I was young we used to mock young people who loved car mechanics as being “grease monkeys.” Nowadays, here in Japan, there is a growing demand for such geezers with a good knowledge of repairs and cheap, accessible car parts.

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Japanese Midlife Ladies Choose Undrabiness

Tuesday, May 25th, 2010

Pregnant, barefoot and in the kitchen disappeared with the abrupt end of the economic bubble.

Japanese women in their 40′s were probably the first generation of the fair sex to go on a shopping spree during the heady bubble keizai (bubble economy) years.  They spent lavishly and yearned for fashion like no other generation preceding it.

Well those same ladies are now in their forties and fifties and are still spending lavishly despite the relative decline of the Japanese economy.  Two new magazines, Grace and Marisol, have hit the book stores with the goods to exploit this shopping hunger of women now in their 40s.

These women are not willing to grow old and decrepit without a fight.  They are proactive, spending billions of yen on facial treatments, shapely clothes which make them look younger, and therapies which make them feel more vital.

They are a working crowd and many of them are childless or still unmarried.  Using those demographics and an understanding that they have money to burn, start to seriously study this market.

A good starting point would be to read the article titled “The New Lifestyles of Japanese Women,’ to get some perspective of the mindset and demographics of this emerging market in Japan.

Watch CBS News Videos Online

Join SIJ Mastermind and Networking Seminars

Full Name:
Email:

Be an Agrarian Contararian

Wednesday, May 19th, 2010

farmtractorJapan is traditionally an agrarian culture. It is only in the last 150 years that modernization brought urbanization and urbanization brought industry. The Agriculture, Forestry and Fisheries Ministry is looking to reverse that trend to an extent by encouraging private sector participation in agriculture. Food self-sufficiency in Japan is now slumbering at less than 40 percent.

The Ministry has liberalized the regulation on farmland leased to firms. This policy marks a major shift in postwar agricultural thinking. Until now the lease of farmlands to corporate concerns was limited to large areas where agriculture had been abandoned.

The designated areas, offered by 600 municipalities were, until recently, often poor quality land with little or no accessible water source. Thus, corporations shied away from investing in these areas.

The Ministry has now opened up the good farmland to corporations. If you have backers, irrigation technology, or farming skills, then this chink in the Japanese armor may open up opportunities to serve the Japanese consumers, albeit through a Japanese proxy corporation. The lease of these farmlands is for up to twenty years, with extensions possible.

Join SIJ Mastermind and Networking Seminars

Full Name:
Email: