Japan Success Strategies for Life and Business

Archive for the ‘Culture’ Category

Japanese Family Businesses Lack Successors

Friday, July 30th, 2010

The Hoshi Ryokan is listed in the Guinness Book of World Records as the oldest hotel still in operation (ryokan is Japanese for traditional inn). Located in Japan's Ishikawa Prefecture, the hotel began as a spa on an underground hot spring which was built by the Hoshi family because, according to legend, the god of Mount Hakusan ordered it. Today, the Hoshi Ryokan has 100 rooms and can accommodate 450 people.

A few years back, I provided private lessons to a self-made entrepreneur who had watched his family’s clothing store business crumble because of poor management and ultimately no successors.  His failed business led him, much to his wife’s dismay, to hit the books and develop the skills and obtain the licenses necessary to help small family businesses nationwide to survive and even thrive once again.  He is doing quite well these days and is in high demand.

In a society with a birthrate declining and a strong pull for younger generations to head to the city for the plum jobs, the idea that a successor must be a son is fading as fast as cherry blossoms in the spring.

From sushi shops to lacquer ware to pottery, the consultant field to preserve the sublime and widely-admired traditions that make Japan special may well fall on foreigners willing to learn the culture, the language, and assimilate.  Give it a thought.  Some such foreigners are mentioned in the Artisans section of the SIJ Directory.

Further reading on this subject HERE or HERE)

Wood With a Finish Second to None

Saturday, July 24th, 2010

Japan lacquer ware has a worldwide appeal. Why not go directly to the source?

The word japanning was coined by the first European and American settlers and traders in Japan.  It was an attempt to imitate the glossy finish of wood boxes, trays and vessels made from indigenous lacquer trees.

Lacquer in its natural form actually comes from the sap produced by the Rhus Verniciflua tree found mainly in Japan, and its applications date back more than 1500 years. Objects with lacquer finish are renowned for their beauty, durability and simplicity of brush design.

Unfortunately, for the copycat foreigner artisans, there ain’t nothing like the real thing, baby.  This is especially so for wood objects adorned with yuzen (seven-color paper illustrations) brush paintings on special paper inspired by beautifully-designed lacquer ware and maki-e (a gold lacquer used to finish objects with delicate small gold flecks.).

Fortunately for you, this is a sleeper market.  While imitation japanning products are commonplace in western nations, the “Real McCoy” lacquer ware is much more precious and in demand.  Antiques can command hefty prices on auction sites.

Consider a buying trip to Japan to the key regions which originated this art form:  Aizu Ware, Fukishima Prefecture;  Johana Ware from Toyama Prefecture; Negoro Ware of Izumi Province (which now comprises most of Osaka Prefecture minus the city itself); Ryukyuan Ware from the Ryukyu Islands (now Okinawa Prefecture);  Tsugaru Ware from Aomori Prefecture; and Wakasa Ware from Fukui Prefecture.

All Aboard

Monday, June 28th, 2010

Let’s turn to the fairer sex.  Railway enthusiasm has been seen as a small niche market predominantly followed by men called tetchan, or rail enthusiasts.  In the past year, however, the female equivalent called tetsuko has started to emerge.

Growing legions of women are enjoying traveling incognito fueled by the resurgence of a cartoon series called “Tetsuko no Tabi, (Tetsuko (or train) Travel) about a female cartoonist traveling together with a male railway buff.

This year Jigokuhyo Kentei Kyokai (The Railway Timetable Certification Association) is offering beginning enthusiasts a trial examination for the railway timetable reading certificate.  Twenty-five percent of the enthusiasts applying for this at-home test are women.

The traveling industry in Japan is keeping close tabs on these new women enthusiasts, and so should you. If you come from a country with an interesting and varied rail system, then why not design a rail tour for Japanese women?  Then approach a company such as Nippon Travel Agency – which is already active in this niche market – with your Japanese women railway tour concept for your country or region.

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Classic American Cars Gaining Popularity in Japan

Friday, June 11th, 2010

The market for these muscle cars is for the late 20s to the early 40s age groups.

I discovered a new niche in Japan, classical cars. This past Sunday my wife and I decided to take a long walk in a local park. The minute we entered it, I felt like I had entered a time warp. At 9 AM there were already 200 or so vintage cars (mostly 1950s’ variety parked on a grassy stretch). The only thing that was missing were cute girls in miniskirts roller skating to car windows with hamburger orders.

The classic definition of a “hot market” is a large group of fanatic consumers gobbling up all products or services in a given niche. Most definitely these car owners – some private owners and many running small import car dealerships and garages – are a hungry market. Parts for classic muscle cars are expensive and so is finding a qualified mechanic.

When I was young we used to mock young people who loved car mechanics as being “grease monkeys.” Nowadays, here in Japan, there is a growing demand for such geezers with a good knowledge of repairs and cheap, accessible car parts.

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Japanese Midlife Ladies Choose Undrabiness

Tuesday, May 25th, 2010

Pregnant, barefoot and in the kitchen disappeared with the abrupt end of the economic bubble.

Japanese women in their 40′s were probably the first generation of the fair sex to go on a shopping spree during the heady bubble keizai (bubble economy) years.  They spent lavishly and yearned for fashion like no other generation preceding it.

Well those same ladies are now in their forties and fifties and are still spending lavishly despite the relative decline of the Japanese economy.  Two new magazines, Grace and Marisol, have hit the book stores with the goods to exploit this shopping hunger of women now in their 40s.

These women are not willing to grow old and decrepit without a fight.  They are proactive, spending billions of yen on facial treatments, shapely clothes which make them look younger, and therapies which make them feel more vital.

They are a working crowd and many of them are childless or still unmarried.  Using those demographics and an understanding that they have money to burn, start to seriously study this market.

A good starting point would be to read the article titled “The New Lifestyles of Japanese Women,’ to get some perspective of the mindset and demographics of this emerging market in Japan.

Watch CBS News Videos Online

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Be an Agrarian Contararian

Wednesday, May 19th, 2010

farmtractorJapan is traditionally an agrarian culture. It is only in the last 150 years that modernization brought urbanization and urbanization brought industry. The Agriculture, Forestry and Fisheries Ministry is looking to reverse that trend to an extent by encouraging private sector participation in agriculture. Food self-sufficiency in Japan is now slumbering at less than 40 percent.

The Ministry has liberalized the regulation on farmland leased to firms. This policy marks a major shift in postwar agricultural thinking. Until now the lease of farmlands to corporate concerns was limited to large areas where agriculture had been abandoned.

The designated areas, offered by 600 municipalities were, until recently, often poor quality land with little or no accessible water source. Thus, corporations shied away from investing in these areas.

The Ministry has now opened up the good farmland to corporations. If you have backers, irrigation technology, or farming skills, then this chink in the Japanese armor may open up opportunities to serve the Japanese consumers, albeit through a Japanese proxy corporation. The lease of these farmlands is for up to twenty years, with extensions possible.

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All Aboard

Sunday, April 18th, 2010
This is a trip into the past of locomotives in Yamaguchi Prefecture.  Similar enchanting events occur throughout the year in Japan.

This is a trip into the past of locomotives in Yamaguchi Prefecture. Similar enchanting events occur throughout the year in Japan.

Let’s turn to the fairer sex.  Railway enthusiasm has been seen as a small niche market predominantly followed by men called tetchan, or rail enthusiasts.  In the last year, however, the female equivalent called tetsuko has started to emerge.

Growing legions of women are enjoying traveling incognito fueled by the resurgence of a cartoon series called “Tetsuko no Tabi, (Tetsuko (or train) Travel) about a female cartoonist traveling together with a male railway buff.

This year Jigokuhyo Kentei Kyokai (The Railway Timetable Certification Association) is offering beginning enthusiasts a trial examination for the railway timetable reading certificate.  Twenty-five percent of the enthusiasts applying for this at-home test are women.

The traveling industry in Japan is keeping close tabs on these new women enthusiasts, and so should you. If you come from a country with an interesting and varied rail system, then why not design a rail tour for Japanese women?  Then approach a company such as Nippon Travel Agency – which is already active in this niche market – with your Japanese  railway tour for women concept in your country or region.

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Of Interest:  There are some very weird licenses in Japan.  The sky’s the limit in creating a very niche market with rabid fan support.  Take A Peak

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From Blighty to Mighty

Wednesday, April 14th, 2010
While Japanese might call Kabukicho seedy and dangerous, to foreigners it is mostly tame and a curiosity.

While Japanese might call Kabukicho seedy and dangerous, to foreigners it is mostly tame and a curiosity.

Kabukicho has been a nest of prostitution, gangster offices, unlicensed bars and gambling for half a century or more and the community, the government and the citizens want to see it cleaned up.

Actually, since 2004 the police have become increasingly tough on the seedy establishments in the district, which is part of the urban center of Tokyo called Shinjuku, and hence closed down a large number of these scummy businesses.

This social renaissance referred to as the “Kihei Project” is happening and the cost of renting some of the more seedy government buildings is very attractive priced to some companies and entrepreneurs.

One such company, the comedy theater company, Yoshimoto Kogyo, has rented a 3.8 million yen per month space and is now renovating the 4700 square meter former school to accommodate up to 1000 patrons per performance.

This is truly a ground-floor opportunity to participate in the resurgence of this blighted area in the heart of Tokyo. I suspect this area will become the next Asian Bollywood or Broadway. The infrastructure is superb and now that the police are cleaning out the dregs, the time to act is now.

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Hidden Employment Pool

Saturday, April 10th, 2010

Coming to Japan on a budget? Looking for a quick labor pool of translators, engineers or high tech professionals? Then try the Net Cafes.

There has been a recent influx of underemployed or unemployed college-educated people crashing at Internet cafes because they do not earn enough money to move into more comfortable surroundings. These people – numbering about 6000 nationwide – are desperate for work.

Why not check out the net cafe scene and have a Japanese flier (chirashi) made which can be circulated in such establishments?

Take advantage of this underground economy. Truth be it, however, many of these IC people are among the most depressive, lonely people in Japan. Within their growing legion, however, are some underdogs with skill and desire to excel.

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Smoke Gets in Your Eyes

Monday, March 29th, 2010
Although smoking is more restricted than ever in Japan, the smoking culture has not died and needs more regulation.

Although smoking is more restricted than ever in Japan, the smoking culture has not died and needs more regulation.

The Health, Labor and Welfare Ministry is stepping through the smoke to propose cutting the smoking rates drastically by the year 2010.

Presently, 43 percent of men and 12 percent of women smoke (though I believe that is badly underestimated.). The government wants to cut those rates by approximately 30 percent.

If you have ever been to Japan, you can’t help but be struck by the overwhelming number of smokers, many of whom are extremely discourteous. The government task is admirable.

A portal website on smoking cessation accessories and treatments would find favor among bureaucrats concerned with this rate cut initiative. Additionally, I think the Japanese may, with a government nudge, accept such methods as hypnotherapy and acupuncture as health-insurance-covered treatments.

Come to Japan and observe the smoking culture. Then draw up a marketing plan. This niche could become huge, especially since non-smoking sections of restaurants and government buildings are on the rise.

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